SLC31-W2: Shop & Share Challenge - Visit a Supermarket or Mini Market

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^{Front View of Indomaret Cut Nyak Dhien}

Shopping for daily necessities is a routine activity for every family. In this regard, my wife and I are in the habit of shopping for daily necessities at various stores, and one of our favorite convenience stores is Indomaret, a franchise chain that has expanded widely across various regions in Indonesia.

‎Why Choose Indomaret

Well, the Indomaret store I’d like to highlight this time is unique because of its location on a busy thoroughfare between office buildings and schools—a spot where this mini-market seems to act as a lifesaver amidst people’s hectic schedules. Indomaret Cut Nyak Dhien isn’t just a place to grab something and go; this mini-market offers a highly efficient shopping and relaxation experience.

^{One of the aisles lined with products on the shelves on both sides}

^{One of the shelves stocked with a variety of snacks}

^{A wide variety of bottled beverages are available in the refrigerated display cases}

With its neatly arranged indoor and outdoor seating areas, Indomaret Cut Nyak Dhien deserves to be called a great spot for a snack, because in addition to providing various kitchen staples such as rice, cooking oil, eggs, and more, this mini-market offers added value with a menu of coffee and tea beverages as well as warm bread.

‎Here is a list of prices for some popular snack products available at Indomaret Cut Nyak Dhien, such as:

Product Name	Price (Rupiah)	Price (Steem)
Pocky	9900	9.9
Tango	8900	8.9
Nabati	9400	9.4
‎Oreo	10500	10.5
Good Time	11000	11

^{Conversion of Rupiah to Steem based on price fluctuations on April 24, 2026}

Promotion

Indomaret always has attractive promotional programs for customers, covering everything from basic necessities and household goods to snacks. The types of promotions I often see at Indomaret include:

1. Super Hemat, a biweekly promotion for basic necessities and household goods.
2. JSM (Jum'at, Sabtu, Minggu), a promotion held on weekends, often for food and beverages.
3. Product of the Week (POTW), a special promotion for selected products that changes every week.

In addition, Indomaret also offers a Cheap Redemption program, which comes as a pleasant surprise to customers. Customers can qualify for this program after purchasing products up to a certain price point, at which point they are offered the chance to purchase other items at below-market prices.

Shopping Experience

‎So that morning, my wife and I took the kids to their school, and after that I took my wife to the Indomaret on Cut Nyak Dhien Street to get some bread and drinks for breakfast. We arrived at the Indomaret, and I went over to the Say Bread section, where I chose a Choco Croissant. Then I went over to Point Coffee to order a Rose & Roselle Cold drink.

^{Bread Selection Section}

^{Beverage Ordering Section}

‎My wife and I took a seat in the outdoor seating area, where several sets of tables and chairs were neatly arranged. We chose a table in a corner near the street so we could feel the breeze more clearly; the sound of passing vehicles filled our ears, and the view of the surrounding buildings and trees set a cheerful mood for the day ahead.

^{The bread and drinks I bought}

Choco Croissant	Rose & Roselle

^{My receipt: Choco Croissant for 18,500 Rupiah (18.5 Steem) and Rose & Roselle for 18,000 Rupiah (18 Steem)}

Business Strategy

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‎Indomaret’s marketing and service concepts are highly appealing, particularly its strategy of providing spaces where customers can enjoy the food and beverages they’ve purchased. This approach effectively encourages people to linger in the mini-market, thereby driving increased sales—as we know, people today prefer convenience and practicality. I believe this strategy could be implemented at every existing Indomaret location.

	A small seating area inside the mini-market

	Outdoor seating area outside the mini-market