Want to know if the Make Up on your face is Cruelty Free? Find out who tests on animals and who doesn't inside!
I was reading a really interesting book called The Humane Economy by Wayne Pacelle that discusses innovators behind animal welfare (will discuss the book further in another post) and one chapter was talking about product testing on animals. He was explaining how testing products on animals was not only cruel for the animals, it was time consuming and costly for the companies as well. With the growth of our technology, products could be more accurately tested for their effects on humans (because we're not exactly like animals) at a much faster time with half the costs meaning higher and faster profits for them. These profits, from a 382 billion a year industry, is what has driven a more human economy with many brands going cruelty-free.
After learning this I turned to my make up bag and wanted to figure out whether what I was using was cruelty-free or not. I had a make up addiction so you would always find me doing make up hauls at Meccas and Sephoras worldwide. I think I brought home about 20 kgs worth of beauty products once from Korea and Japan if you needed to understand the state of my madness. This meant that I had a lot of different brands to search up and I decided I'd make the most of it by turning my chore into an easy guide (in alphabetical order) for you ladies out there! It doesn't contain all brands because I thought I'd stick to what I know, which is everything that is popular in Australia (mainly Mecca and Sephora brands).
The easiest way to determine whether a brand is cruelty free or not is to see whether they sell in China. Although they have stopped testing on animals within their country, they still require international brands to. It should also be noted that this list is only highlighting what is cruelty free, not what brands are completely vegan.
Cruelty-Free Brands
- Anastasia Beverly Hills
- Bareminerals
- Beautyblender
- BECCA
- Charlotte Tilbury
- Colourpop
- Cover FX
- Fenty Beauty
- Gerard Cosmetics
- Hourglass
- Illamasqua
- Josie Maran
- Kat Von D
- Kevyn Aucoin
- Kylie Cosmetics
- Lush
- Mecca Cosmetica
- Morphe
- NYX
- Smashbox
- Stila
- Tarte
- The Body Shop
- Too Faced
- Urban Decay
Brands That Test on Animals
- Armani
- AVON
- Benefit
- Bobbi Brown
- Burberry
- Chanel
- Clinique
- Cover Girl
- Dior
- Dolce and Gabbana
- Estée Lauder
- Guerlain
- L’Oréal
- La Mer
- Lancôme
- MAC
- Make up Forever
- Max Factor
- Maybelline
- NARS
- Revlon
- Rimmel
- Sephora Collection
- Shiseido
- Shu Uemura
- Tom Ford
- Victoria’s Secret
- Yves Saint Laurent
I hope this makes it easier for you to find out what's actually in your make up bag!
xx Ana
Great list. Though I almost never use make-up, if I do I always make sure its cruelty free... there is no reason to test these products on animals!
Thank you! Exactly! There is absolutely no need and when it is a waste of their time and money too you really start to question why they still do it!
"The easiest way to determine whether a brand is cruelty free or not is to see whether they sell in China"
This, 100%, so many companies that are not based in China use this as a get out of jail free card IMO. They can do all their animal testing in China and then say to people "X company name does not test on animals except in jurisdictions where it is a legal requirement" In my opinion this is a cop out, if said companies moral ethos was one of not testing on animals then the Chinese market would simply be one that they would not enter. It is corporate greed as opposed to a necessity to sell in that market.
This is a very handy list for people, resteemed!
Yes that line irritates me! It’s the biggest bullshit cop out of all and we all know it’s purely for greed because the market in China is huge. Thanks for resteeming!
No worries, good work deserves recognition. Keep up the great work!
a good post and useful for us all. thank you sister
Thank you! Glad you found it useful
a good post and useful for us all. thank you sister
Great information! Thank you for sharing this. We can all make a difference by supporting these cruelty free companies. 😊
Exactly! Money speaks. Once companies realise they’ll lose money unless they adapt they’ll make the change too!
a very good post, thank you for sharing ...
Thank you for stopping by! ☺️
As a Makeup artist, this was helpful seeing things change so much. Thanks
It is so good seeing things move forward! Unfortunately some brands do go backwards for money (aka NARS) but hopefully reality snaps them back!
I did not know that buying Avon supported so much cruelty = _ (
I know! I was honestly sad putting together that list because they’re probably the most common universal brands ☹️
very complete information. Thank you.
I tried my best to include the most commonly used brands. Thanks for reading!
nice post
Thanks! ☺️