Some ways to engage our customers

We need to be creative about ways to interact with our customers and for ways that they may interact with us.

Here are a few suggestions to get the grey cells working:

• Polls - these allow customers to give feedback or interact in other ways, Having polls about new products or offerings can help customers develop a sense of ownership as they feel involved in the process.
• Tours - in person or virtual give customers a sense of greater involvement or belonging.
• Contests - these can be very creatively designed.
• Sponsored events - allow customers to interact on a more social level.
• Feedback on product testing - Makes customers feel they are part of the journey.
• Points systems or loyalty programs - these can also be gamified.
• Customer feedback or review portals - even negative feedback can be constructive if acted upon.
• Dialog via social media or other avenues - give your customers a voice and let them interact with the voice of your business
• Webinars - great for all sorts of messaging and interactions.

These are just a few ways we can engage and be engaged with. Trying them out will quickly show what works and is most effective and what needs more work or adjustment.