Global tourism is entering the era of "experience design"

Tourism has always been an important part of the experience economy.
But today, the experience itself is becoming the core of product design.
In the past, people were more concerned about what the destination had; today, people are more concerned about what they can experience there.
The attraction of a city is no longer just about famous attractions, but also includes neighborhood culture, community activities, local lifestyles, and communication between people. This means that the design concept of tourism products is undergoing changes.
More and more companies are beginning to introduce design thinking into the tourism industry. From route planning to interaction methods, from digital services to cultural experiences, experience design is influencing the entire travel process.
For the platform, this means changing from a "product provider" to an "experience organizer".
The direction explored by Coinsidings is closely related to this trend. The platform focuses not only on resource integration, but also on how to form a more natural connection between different experiences, making travel smoother and more participatory.
In the future, competition in the tourism industry may occur more at the level of experience design, rather than just at the level of price and resources.