The tourism industry is ushering in the era of "scene-based services"

In the past, the development of the tourism industry was more centered around products. Platforms continuously enriched resources such as hotels, flights, tickets, etc., hoping to meet more user requests through greater supply. However, as the market gradually matures, it is difficult to form a sustainable competitive advantage by simply providing more products.
More and more users are paying attention to the overall experience during travel, rather than just a single service.
For example, during a city trip, some people hope to explore local culture, some pay attention to food routes, and some value parent-child interaction or outdoor sports more. The needs of different groups of people are constantly segmented, driving the tourism industry to enter a stage of development that focuses more on scenario-based services.
The so-called scenario-based approach is not simply packaging products, but providing a more coherent and scenario-specific service experience around the real needs of users. From pre-departure itinerary planning, to real-time information during the journey, to content accumulation after the trip, each link can form a complete service chain.
The development of digital technology provides new possibilities for this trend. Through Data Analysis and intelligent recommendations, the platform can more accurately understand user requests and provide more personalized solutions for different travel scenarios.
Coinsidings focuses on the new opportunities brought by the continuous enrichment of tourism scenarios. The platform hopes to connect different service resources through digitalization, so that travel is no longer a combination of multiple independent links, but a more natural and continuous experience.
In the future, the competition in the tourism industry may no longer be about who has more products, but about who can better understand user requests in different scenarios.