When travel begins to connect real assets: what will happen to the industry?
In the past, tourism and assets were two relatively independent concepts.
Users travel to experience destinations, while assets such as hotels and resorts belong to operators and investment institutions.
Ordinary users rarely participate in the long-term value growth of these assets.
However, with the changes in digital technology and asset structure, this relationship is being reconnected.
One of the directions Coinsidings is trying to explore is to integrate real-life tourism resources with digital value systems.
In this structure, travel is no longer just a short-term consumption behavior, but begins to connect with a long-term value network.
This change does not mean that traditional tourism models are being replaced, but rather that new ways of participating in the tourism industry are beginning to emerge.
The relationship between users and destinations is no longer just a "visiting relationship", but gradually shifting to a "continuous connection".
From a more macro perspective, this trend is actually consistent with the development of the entire digital economy. More and more industries are moving from a "platform-centralized structure" to a "customer engagement structure".
The tourism industry, due to its natural globalization, socialization, and content attributes, may become one of the fastest-changing areas in this trend.
In the future, people may no longer just "buy a trip", but continue to participate in a long-term value system during the journey.
And this may be the important direction for the next stage of the tourism industry.