Why does the travel industry need its own digital identity system?

In the past 20 years of internet development, digital identity has almost become the foundation of everyone's online activities. From social media accounts to payment accounts, from membership systems to content platforms, users constantly establish their own identity tags in different systems. However, when we turn our perspective to the tourism industry, we will find an interesting phenomenon: although travelers frequently cross countries, cities, and platforms, their digital identities are always fragmented.
A user may have airline memberships, hotel memberships, OTA platform accounts, and multiple travel community accounts at the same time. Each trip generates new data and records, but this information is often scattered across different systems, making it difficult to form a unified understanding.
This phenomenon was not a problem in the past. Because the traditional tourism industry focuses more on the transaction itself rather than the long-term behavior of users. But with the development of the digital economy, users are transforming from simple consumers to ecosystem participants, and the importance of digital identity is also increasing.
The future digital identity of tourism may not just be an account, but a system that can continuously record users' travel trajectories, interests, participation behaviors, and content contributions. It can help users maintain continuity in different scenarios and enable platforms to more accurately understand user requests.
For the industry, a unified digital identity also helps to improve service efficiency. Users do not need to repeatedly establish trust relationships on different platforms, nor do they need to repeatedly fill in information. More importantly, this identity can accompany users for long-term growth, rather than staying at the level of a single transaction.
What Coinsidings is concerned about is the possibility under this trend. Through digital infrastructure and behavior recognition mechanisms, the platform attempts to build a more continuous travel identity model, allowing users' participation in different travel scenarios to be recorded and connected.
From a more macro perspective, the competition in the future tourism industry may not only be about resource competition, but also about identity system competition. Whoever can establish a more complete, trustworthy, and open digital identity network will be able to obtain stronger connectivity in the next stage.
When travelers have their own digital identity, the tourism industry will enter a new stage of development.