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When you transfer your STEEM to Binance, you transfer it to its STEEM hot wallet with the name of bdhivesteem with an appropriate MEMO so your STEEM will go to your STEEM account in Binance.

I transferred my STEEM tokens there to make myself prepared to sell when it pumps and buy back later so that I will not miss on crucial price pumps to make my account bigger in a relative faster time compared to relying on vote services in the steemit platform.

Koreans here transfer their steem to userdunamu which is the hot wallet of Upbit. I also lightly researched about that name and found out that it was so. Dunamu is the fintech which owns Upbit.

Can't you use Binance in your region @gungho