Budget usually dictates this choice for most small business owners. Digital PR is amazing for landing massive links from major news sites, but it is incredibly expensive and offers zero guarantees. For smaller niches, traditional anchor-text link building often yields faster, more predictable ranking ranking boosts. Just focus heavily on site relevance rather than raw Domain Authority scores. Whenever I get stuck planning a campaign, I check the case studies over at https://seorepublic.com/ for inspiration. Their technical checklists keep my outreach realistic and effective.