20 best-selling liver cleanses, $38.8M a year, and zero trials of the claim
35,000 Americans a month search for a liver detox, and a shelf exists to meet them. Until this year nobody had counted that shelf. Then a team of gastroenterologists bought the top 20 sellers on Amazon, read every label, and checked each ingredient against the published evidence.
Does your liver need a detox?
No, and the reason is that the organ is the detox. The liver runs a two-stage biotransformation: phase I enzymes oxidise a compound into something chemically easier to handle, phase II conjugates it to make it water-soluble, and the result leaves in bile and urine. It does this continuously, without instruction, and it does not accumulate a backlog that a capsule clears.
We put the full breakdown — every study, every number, with the PMIDs — on our own site.
Originally published at super-achiever.com. We check viral supplement claims against the primary research and publish the results — including the ones that go against us.